Friend Of The Culture · Services

Four kinds of work.
One kitchen table.

Built for Black- and ethnic-owned businesses, and the allies who actually back them — billboards, campaigns, strategy, and capital that shares your values.

© 2026 Friend Of The Culture · kitchen-table est.

What we do

The four services

Each one is something we’ve done before — at a kitchen table, in a church hallway, over a plate somebody insisted we share. None of them are guaranteed, and none of them come with a ten-page deck before the first hello.

Service · 01

Outdoor billboards

A billboard isn’t a vanity play — it’s a witness. We place Black- and ethnic-owned brands on high-traffic outdoor boards across Indianapolis and the Midwest as billboards that make the neighbors of a brand visible to themselves: dignified, legible, and built to be remembered by the people who actually live on that street.

Whether you’re announcing a grand opening, a new season, or a quiet steady presence in your block, we handle the buy, the design, the install, and the follow-through.

Service · 02

Social media campaigns

Built for the algorithm and for your auntie. We design social campaigns rooted in the way your customers actually talk — not the way a brand book thinks they do.

From concept and shot list to captions and community management, we keep the voice yours and the reach honest. We center Black vernacular, ethnic community aesthetics, and the long tail of trust that comes from weeks of faithful posting rather than a single viral push.

Service · 03

Promotion strategy

A hundred plans, one North Star. We build go-to-market strategies for Black- and ethnic-owned businesses who want to grow without growing past themselves — pricing, channels, partnerships, retail, wholesale, community.

Earned walk-ins, not vanity metrics. No borrowed playbooks from brands that don’t share your neighbors. Just an honest map of where you are, where you’re trying to go, and the shortest, smartest path between — written plainly enough that your CFO and your cousin can both read it.

Service · 04

Investor matchmaking

Values-aligned capital for Black- and ethnic-owned businesses. We introduce founders to investors who have already told us what they stand for — patient, place-based, faith-rooted, long-horizon.

No spray-and-pray pitch lists. No “diversity” tokens. We pre-qualify both sides, facilitate warm intros, and stay in the room through the first meeting so the relationship starts on real ground. The goal isn’t a transaction — it’s a partnership that outlasts the press release.

Whose table is this

Come to the table

This work isn’t a one-way door. If you run a Black-owned barbershop on the east side and need help getting the word out, pull up a chair. If you’re a Latina-owned bakery ready for your first wholesale account, pull up a chair. If you’re a White-owned business that wants to put your platform and your dollars behind the neighbors you’ve been saying you care about — pull up a chair.

Allyship, here, is a verb. We work with you because you backed the work, not so you can add a line to your about page. If that’s the kind of partner you want to be, you’re already on the right side of the door.

The coffee is on. The plates are out. We’d rather be kin than strangers.

Ready when you are

Bring your brand.
We’ll bring the table.

Tell us what you’re building and we’ll be in touch with a real human, not a canned reply. The first conversation is free and unhurried.